In this exclusive clip from the Derby movie press meet, actor Shine Tom Chacko takes a trip down memory lane to his days as an assistant director under director Kamal. He shares a hilarious yet brilliant marketing strategy used during the release of the 2002 college drama Nammal. At a time when major films like Nandanam and Kalyanaraman were ruling the box office, the team had to get creative to ensure their movie stood out and gained momentum among the audience.

Shine reveals that for theaters located on the roadside, they would often hang a “Housefull” board at night, regardless of the actual crowd inside. This was a deliberate “technique” to make passersby believe the movie was a massive success, eventually piquing their curiosity and leading to genuine sell-out crowds in the weeks that followed. It’s a candid look at how the film industry functioned before the era of instant social media updates and digital tracking.

The actor also contrasts the patience of the “old days” with today’s fast-paced industry, noting that modern films don’t get the luxury of waiting two weeks to become a hit. Stay tuned for more updates from the team of Derby, a high-octane campus entertainer directed by Sajil Mampad, starring Adam Sabiq, Shine Tom Chacko, and an ensemble cast. Don’t forget to like, share, and subscribe for more “Thug” moments and industry insights!

#ShineTomChacko #DerbyMovie #Nammal #MalayalamCinema #ShineTomInterview #PressMeet #ThugLife #MalayalamMovies #KamalDirector #BehindTheScenes
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Disclaimer: This video contains coverage of an event/press meet. The statements, views, and opinions expressed by the individuals featured are their own and do not necessarily represent the views or official policy of BTF Productions and BTF Network. This content is for entertainment and informational purposes only.